For Immediate Release Monday, June 17, 2002 Contact: John Ottaviano, Rothco (800) 645-5195

Ronkonkoma, N.Y.--Rothco, America’s foremost supplier of military and outdoor clothing, announces its brand new web site, Rothco.com featuring all of the 3000+ items from the 220 page Rothco catalog. The new site has a clean and easy-to-use design, with a framed menu of product categories providing easy navigation to all of Rothco’s products. The new site also has a top navigation bar with links to a company profile, a customer service area with live UPS tracking, an events calendar, a catalog request page, and a contact area for reaching Rothco and a form for finding Rothco retailers.

One of the most exciting pages on the site is the new product area, featuring a number of brand new Rothco products not listed in the current catalog. This will be updated frequently, along with a forthcoming specials page that will feature an ever-changing array of Rothco specials and closeouts. This area will be password protected to keep this information from consumers.

John Ottaviano, Rothco’s Director of Sales & Marketing said of the site, “Our old site was already our best source for new business, and the new site has become a tremendous marketing tool, introducing new retailers and consumers to the full line of Rothco products. Our salespeople can speak to a new customer on the phone and discuss products pictured on the site, and our retailers can do the same thing with their customers as well, simplifying the marketing process for both of us. The previous site received over 150,000 hits a month with over 7000 unique visitors. We expect the new site to double that shortly.” To see the new site for yourself, please go to www.Rothco.com.

For further information on this or any other Rothco promotions, please contact Rothco via mail, fax, phone or e-mail at the above addresses and ask for the marketing department.