Contact:	John Ottaviano
	Rothco
	(800) 645-5195

Ronkonkoma, NY---Rothco, America’s foremost supplier of military and outdoor clothing, has just improved the most popular and longest running wholesale web site in the industry, Rothco.com. Featuring all of the 3300+ items from the 240 page Rothco catalog, the web site will now offer dealers the ability to check availability and pricing, place orders and get quotes 24/7. There is also the industry’s only exclusive dealer forum area where Rothco retailers can discuss products, the Army/Navy industry and other topics important to Army/Navy dealers. Dealers will also be able to rate Rothco products and see comments from other dealers. Additionally, closeouts and specials will be available in this dealers only area.

The site maintains its clean and easy-to-use design, with a framed menu of product categories providing easy navigation to all of Rothco’s products. There is also a top navigation bar with links to the company profile, customer service area with live UPS tracking, an events calendar, catalog request page, and a contact area for reaching Rothco. Consumers can find Rothco retailers through the automated retailer locator and both consumers and dealers will be able to see new Rothco products as soon as they arrive.

John Ottaviano, Rothco’s Director of Sales & Marketing said of the site, “This is our third stage of the site, which we’ve had for over 7 years. We get over 750,000 hits each month and over 17,000 visitors, five times the traffic we had just a year ago. With these improvements, our dealers will enjoy exclusive access that will allow them to do business anytime, anywhere. It will also be a tremendous way for dealers to communicate with us and each other. We see this as a way for us to expand the army navy community and give them a new format for interaction.” To see the new site for yourself, please go to www.Rothco.com.

For further information on this or any other Rothco promotions, please contact Rothco via mail, fax, phone or e-mail at the above addresses and ask for the marketing department.