John Ottaviano - Director of Sales & Marketing
With 53 years servicing the independent retailer, we know how competitive today’s retail environment has become. That is why we have developed so many tools for our retail partners including our generic and custom printed catalogs, posters, decals, body forms, foam heads, camouflage shopping bags and our super popular drop-ship program.
Over the years, store signage has become an increasingly important method of reaching out to the consumer. That is why we have created retail signs for rounders, four-ways and other displays. These are 8 ½” x 11” landscape (horizontal) signs featuring pictures, descriptions and retail prices for some of your favorite Rothco products including our Ultra Force M-65 Field Jackets, MA-1 Flight Jackets and E.M.T. Pants. Rack signage is a great way to attract attention and promote products in your store. They work all day long and are very effective “silent salesmen” out on the retail floor.
There is also a full series of 8 ½” x 11” portrait (vertical) signs for each of our 20 styles of Black Ink Design T-Shirts. These signs can be displayed instead of the t-shirts themselves and then your customers can take a folded tee from your shelves. Using such images can greatly increase your t-shirts sales and brighten up your store displays.
You can download these pictures RIGHT NOW from the dealer area of our website at www.Rothco.com. Just click on the link that says: Great New Dealer Tools!!! Dealers, Download Promotional Store Signage for all your favorite Rothco Product. Just choose your sign and print a copy. If you have any problems or questions or would like to request a new sign style, call 800-645-5195 or e-mail BDUS@Rothco.com. Please send us copies of the signs in your stores, we would love to post them on the video gallery in the Dealer Forum on our website.