June 19, 2019 7:55 pm
Take a look at Rothco's #DealerSpotlight on M-3 Surplus, in Michigan! This incredible 6600 sq. ft, military surplus store was found 6 1/2 years ago by Patrick and Kathy McCormick. The store is a mix of products, between military pride items, duty gear, survival, and surplus. They have one of the nation’s largest veteran populations in their community, so a lot of their customers are members of the military and veterans. However, M3 still has a diverse customer base ranging from police and security to survivalist and military youth programs. You can read their whole story here and view more pictures of their massive store here: https://www.rothco.com/dealer-spotlight/m3-surplus. #ShopLocal See Post
June 20, 2019 11:15 am
In honor of #, we dug up this great image of our 1992 Rothco Catalog! # See Tweet
Rothco X PONY Collection
Rothco is excited to announce our collaboration with legendary sneaker brand PONY. The project brings two New York originals together to present a military-inspired capsule collection that brings forward 3 hybrid pieces between army & urban gear. The collection features a sneaker boot, authentic woodland camo backpack and jacket.
The official launch of the PONY X Rothco collaboration was kicked off by a panel discussion featuring Jeff Staple of Staple Design, Rothco's Darin Kaye and John Ottaviano & PONY founder Roberto Muller as they discussed the authenticity & New York Heritage and how it influences both brands and the collection.
Not only did this project bring together 3 amazing pieces of clothing/gear, it also brought together the founder of PONY and Rothco, Milton Somberg under one roof (Rothco's Warehouse) for this amazing 1-2-1 interview with Jeff Staple.
"Our goal for this project was to integrate the New York City roots of PONY with the military roots of Rothco into a singular collection that resonated with both legendary companies." – jeffstaple of staple design